Managing a Facebook business page is more than scheduling daily posts and interacting with followers. Before you even begin posting, you need to set-up your page for the optimal customer experience. Having contact information, details about your business, photos of products, and access to other ways of connecting with you will make your page user-friendly and uncomplicated. At TMC Typing & Internet Services, we recommend completing the following four areas of your Facebook business page in order to take your social media experience to the next level.
About
Any business owner wants to ensure that customers have access to the contact information for their business. Expand that information beyond an address, phone number, and website. In order to make it easy and simple for a customer to reach you, add this information to the “About” tab of your Facebook business page:
- Map.
- Business hours.
- Email.
- Products you sell.
- Type of business.
Consider adding information that will motivate followers to take that next step and become paying customers.
Facebook Header
One of the first items a follower will view is your Facebook business page header. Take advantage of the social media tools Facebook makes available to you and create an attractive, striking header that will immediately grab people’s attention. The possibilities are endless when it comes to what type of information to include.
- Gallery photos of your products.
- Short, intriguing video.
- Business name with tagline.
Email Signup
Take advantage of engaged followers with an email signup tab. You can include this call-to-action either on the left-hand menu or directly under your header photo. If someone enjoys what they see on your page and wants to interact with you further, make it easy for them with an email signup button. All they have to do is click the button and enter their email address. How easy is that!
Social Media Accounts
Did you know you can include a link to your other social media accounts? If you have a thriving Instagram account, take the time to connect this platform to your Facebook business page. This gives your followers an opportunity to interact with you on another level.
Manage Your Social Media Wisely
Have you taken the time to optimize your Facebook business page? If not, the experts at TMC Typing can help! As a social media management agency, we have the experience and knowledge to set you up for success in growing your Facebook social media account. Call us today at (717) 429-6565 or fill out our convenient online form. We look forward to discussing how we can assist you with your business.