You understand the importance of marketing your business on social media, but you may be wondering how and where to begin. Follow the steps below and you’ll be on your way to a consistent social media calendar that is easy to follow and simple to replicate.
Choose Your Social Media Platforms
When choosing social media platforms you will use to promote your business, you will want to consider which ones your ideal clients use the most. From those, choose only two or three, at the most, to begin with. Once you have a manageable social media calendar, you can add another platform if necessary.
Select a Daily Schedule
It would be nice if there was a magic formula but honestly, it’s all about being consistent. Whatever daily time schedule you choose, stick to it. Use the same schedule for 30 days, then review your statistics to find out what worked and what needs to be changed.
Decide How You Will Post
We highly recommend you use a social media scheduler. These handy tools make it easy to set up a consistent calendar that will post curated content to your platforms on your behalf. Once you have entered the platforms you wish to use, along with the daily time schedule, all you have to do is add content.
Curate a List of Content
Posting content that is informative, as well as inspirational, will help to engage and connect with your followers. It’s recommended to post a 3 to 1 ratio of content – for every three non-promotional posts (other people’s content) schedule one promotional post (your content). Below are ideas to help you brainstorm types of content you can share:
- Images
- Videos
- Links to articles
- Links to blog posts
- Ask questions
- Discounts
- Products/Services
Add Content to the Scheduler
Now all you need to do is add content from your curated list and your social media calendar is all set and ready to go. Be sure to check your pages/platforms each day and respond to comments in order to keep engaging with your audience.
Do you find yourself with little time for promoting your business on social media? We can help! Book a free consultation to find out how we can improve your social media game.