How Do I Optimize My Instagram Business Profile?Do you use Instagram for your business? If not, you may want to seriously consider it. According to Hootsuite, 200 million Instagram users visit at least one business profile a day. 200 million! Take advantage of the massive influence Instagram has already created for business. As a social media agency, TMC Typing & Internet Services recommends updating these areas of your Instagram business profile.

Update Business Profile

Complete the following areas to increase your brand identity and connect with your audience:

  • Name – Name of your business.
  • Username – Business name or something similar to your business name that can be recognized easily.
  • Website – Clickable link that directs your audience to your website. It can also be a Facebook group, landing page, email opt-in, or any other online space. Change often as needed, depending on what you’re currently promoting.
  • Bio – Short bio (150 characters or less) that includes keywords and hashtags that make it easy for others to find your business.

Check Similar Account Suggestions

We highly recommend checking the “Similar Account Suggestions” box. This checkmark enables your account to be included when recommending similar accounts people may want to follow. It’s a free way to advertise your business on Instagram!

Upload Profile Image

For your business profile image, use your logo or a clear personal picture of yourself. Using a log will make your business more recognizable across social media platforms, but a picture of yourself is just fine too. People like to see the person behind the business. This will help them connect with you on a more personal level rather than always being business-focused.

Include Contact Options

The more ways you can connect with your audience the better. Be sure to fill out these areas:

  • Email address.
  • Business phone number.
  • Business address.

You also have the option of adding an “Action Button.” Instagram has partnered with third-party software to schedule appointments, complete orders, and other business actions. If you use any of these software apps to communicate with clients, we highly recommend you add an “Action Button” to your profile.

Request a Free Consultation Today

At TMC Typing, we specialize in social media management, including Instagram. Our US-based virtual assistants can optimize your profile and help you start connecting with potential clients and customers. Request a free consultation today by emailing us at We also help small business owners with administrative tasks, blog content writing, and blog management