Email marketing provides a number of opportunities for you to share your business with others. Not only can you update your customers on your newest products, but you can also give value by emailing links to your newest blog posts, offer inspiration and encouragement to potential customers, and notify your list of subscriber-only discounts or services.
Honestly, the opportunities are endless for the information you wish to share.
With an abundance of email marketing platforms available, below is a brief rundown of 3 of the most popular services – MailChimp, AWeber, and ConvertKit. All of them have similar features but offer various benefits for different businesses, such as e-commerce owners or professional bloggers.
MailChimp
*Integrates with most e-commerce platforms like Magento and Shopify
*Create emails easily using email templates designed for various forms of communication
*Set up an auto-responder, allowing someone to sign up for your list and receive an automated email response
*Segment your list according to the variables you choose
*Features analytics that is easy to read
*Offers a Forever Free plan up to 12,000 emails for up to 2,000 subscribers
*Monthly plans begin at $10
AWeber
*Email marketing platform designed for small to medium businesses
*Connects to most website platforms including WordPress
*Offers a number of email templates that are easy to use
*Simple management of your list of subscribers
*Set up auto-responders and automated emails easily
*Track and analyze each email that is sent out
*Offers a 30-day free trial
*Monthly plans begin at $19
ConvertKit
*Email marketing service that was designed for professional bloggers and digital marketers
*Easily offer content upgrades or incentives when someone signs up for your list
*Simple to manage auto-responders allowing you to set up drip emails
*Create tags to attach to various subscribers, allowing you to narrow in on a particular subset of your list
*Extensive email support and online knowledge base
*Monthly plans begin at $29
Take Advantage of Email Marketing Today
While email marketing provides many benefits for business growth, you may find yourself with little to no time for adding one more thing to your to-do list. That’s where we come in. Our U.S. based virtual assistants have several years of experience in creating email newsletters, growing email lists, and supporting overwhelmed business owners with email marketing. Call our office at (717) 429-6565 or fill out our convenient online form to schedule a free consultation.