post-on-social-mediaAny business owner knows that social media is one of (if not) the best forms of marketing out there. You can get fantastic results with paid forms of advertising but much of social media marketing is free. The problem usually lies in how to use social media for business purposes. There is an overwhelming amount of information out there regarding this area.

Social Media Engagement – The Why

Engaging with potential customers through various social media platforms is the equivalent to building customer relationships.  When you interact positively with individuals, consistently over time, you are developing that know, like, and trust factor that is so essential to any customer-business relationship.

Once your audience has reached a level of familiarity with your business, they are much more likely to purchase from you. They are also more likely to recommend you to their family and friends.

Social Media Engagement – The How

There are many methods you can use to engage and interact with your audience. If your stuck and need some inspiration, use the following 10 ideas to get those brainstorming juices flowing.

Polls allow your audience to give their opinions.

Live streams allow you to directly engage with anyone who likes or follows you.

Fill-in-the-blank posts are a different way of asking your audience a question.

Post a new product idea and ask your customers to “Name this Product”.

Caption contests are not only interactive but can be a lot of fun.

Holiday-themed posts such as “What’s your favorite Thanksgiving side dish?”

A “Weekly Customer Feature” brings your current customers in front of potential customers.

Funny memes are very popular on social media and usually, account for a large percentage of engagement.

Photo contests where you ask your customers to post photos of themselves using your products.

Giveaways can be used to highlight new products.

Social media engagement is not a one-time task, but a strategy used to develop a long-lasting friendship between you and your customers. Post frequently, ask questions, find ways to interact with them, and you’ll have a following of loyal, engaged customers in no time.