Content marketing has been a top priority for many organizations for quite some time. They realized they had invested (less) than in this work because it is the key to the business success they have. If the organization you belong to plans to develop or enhance its content marketing strategy then you should aim at several key dimensions.
1. Audience
Think mainly to the audience, not the consumer! If you provide today’s consumers content just to please you just stay with them (as long as your customers will), you will not be able to attract others. Having a good content that addresses an audience increases your chances of converting the leads.
Do your research. Find out who your target is, who are the visitors, who are the stakeholders, and the engagement is especially Realize that converts visitors into client content. An article may be useful in this regard: analysis of a target audience.
2. Branding
Monitor daily searches for brand terms. Notice what changes, consumers seeking more of what they are interested. Follow along time if certain content was well received by the public, if you can provide similar content that will lead to another buzz, etc. You can use Google Webmaster Tools to this end:
3. Content
Be relevant! Content should always express your brand story / business / product / service you. Talk understandable, readable content as well as specialized people who do not know much about the topic.
Generate interest with a variety of different content by using interesting articles, photos and images, podcasts, videos and infographics.
Don’t limit yourself to existing audience. The content you distribute must convince every visitor that must become your customer.
4. Distribution
Do not limit yourself to creating a Facebook page to promote your business. Use Youtube (is the second largest search engine in the world after Google), Twitter, Linkedin, Foursquare and even Pinterest. It is important, however, to optimize content for each of these platforms.
Do not distribute the same message standard on all platforms. Be creative! Think about what public meet each of these platforms and adapts the content based on it. You can use social media posting software like Hootsuite or Buffer to manage your social media networks.
5. “Evergreen Content”
Evergreen’s Content is an essential part of content marketing strategy. It is the content that is accessed frequently, regardless of time, place, seasonality, etc.
To get relevant traffic to use specific data or avoided comment on the news. An extremely efficient tool to determine what kind of content can become evergreen is Google Trends.
6. Content marketing VS business strategy
Content delivered to the consumers must be consistent with long-term objectives of the business. Content marketing objectives are, in fact, marketing objectives and long-term sales. The objectives of content marketing is not about traffic to your site, subscribe to newsletters, etc.
Content marketing strategy must correspond with the business strategy and have a common purpose; otherwise, why would you use it?
7. Inbound links
SEO stands at the junction site with content marketing. The best way to get a good position in Google is to provide consistent unique content, quality, appreciated by the audience. Recently, more emphasis is put on a new type of content, one more still niche, which gives consumers the information they need.
An example of inbound links is making other relevant articles available to readers on this topic on your website.
9. Slang
It’s simple: Do not use it! Otherwise, you risk being misunderstood. Tell your readers not in your terms, but on their terms. Using slang makes you look unprofessional and readers may find it offensive.
10. Leads
Lead is ultimately the main goal of any marketing effort, regardless of its type. In content marketing, a lead can be visited, an impression, a like, a share, a comment, a follower, a subscriber to your blog feed or newsletter.
There are many additional techniques you can use to help you with content marketing. We have only touched on a few ideas. What tools or techniques do you use for your content marketing? What are you going to keep or change for 2018?