Managing a WordPress website is more than simply updating plug-ins. While this is an important task, there are other action items that must be followed as well to ensure your website is working both securely and efficiently. The team at TMC Typing & Internet Services has been managing WordPress websites for over 20 years. Using the four steps below, we make sure your visitors have a smooth, effortless experience every time they visit your website.
Backup the Website
With a reliable, easy-to-use plugin, we begin by performing regular backups of your website. Consistently backing up your website can prevent issues like updating problems, security attacks, and accidental file deletions. We follow the steps below when backing up your website:
- Install a WordPress backup plugin.
- Schedule regular occurring backups for desired intervals, typically daily or weekly.
- Confirm backups are occurring as scheduled.
- Delete old backup files.
Update Plugins and Themes
Updating plugins and themes not only improves the performance of your website but also keeps hackers at bay. Outdated plugins and themes are the number one way hackers infiltrate a website. TMC Typing keeps your website safe and working effectively by following these steps:
- Schedule automatic updates of plugins and themes.
- Backing up WordPress before manually updating any plugins and themes.
- Installing new plugins as necessary.
- Deleting plugins that decrease performance or are no longer useful.
Check for Broken Links
A broken link occurs when a page is either deleted or moved to a different location. This causes the server to show a 404 error, which is never good for your online business. Customers become frustrated when they can’t find what they’re looking for on your website, prompting them to simply leave and look for the service or product elsewhere. By checking for broken links, we make sure your visitors are directed to the proper website page, increasing the chance that they’ll become a paying customer. When we do find any broken links, we immediately fix them by directing them to the correct page or deleting the link entirely.
Optimize for SEO
SEO or search engine optimization increases the chance of your website appearing on the first or second page of an internet search. This is important because most people typically choose a search result that ends up on the first two pages. By optimizing your website for SEO, we are greatly increasing your chances of ranking high whenever someone searches for your product or service. We highly recommend the Yoast SEO plugin. This makes website SEO much easier, especially for those who are new to optimization. Alongside this plugin, we also perform the following SEO tasks:
- Conduct thorough keyword research for your particular niche.
- Optimize the website for mobile viewing.
- Maintain an increased loading speed for pages.
- And other SEO tasks as needed.
Let Us Safely Manage Your WordPress Website
Are you looking for a reliable, experienced virtual assistant to take this important task off of your to-do list? Contact TMC Typing & Internet Services today for a free quote of our WordPress management solutions. We can also help give you back your time by writing blog posts, managing your social media strategy, or completing a variety of administration tasks. We look forward to helping you grow and improve your business!