Email marketing provides a number of opportunities for you to share your business with others. Not only can you update your customers on your newest products, but you can also give value by emailing links to your newest blog posts, offer inspiration and encouragement to potential customers, and notify your list of subscriber-only discounts or services. Read More
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Email Marketing: What to Include in an Informational Newsletter
Not all email newsletters are the same. There are several different newsletters you can send to your subscribers. Product updates, special discounts, holiday and special events, and customer testimonials are a few examples. The content you include in your newsletter depends on your reason for communicating with your audience.Read More
4 Elements to Include in Your Next Email Newsletter
You’re sitting at your computer ready to send out your weekly email newsletter. You’ve carefully crafted an email announcing your newest program or latest blog post to your subscribers. Although you’re happy with your content you feel like something is missing. Try adding these 4 elements to ensure your readers open your email every single time it’s sent to their inbox.Read More