SEO, or Search Engine Optimization, can be overwhelming. Thankfully it doesn’t have to be with the Yoast SEO WordPress plug-in. Yoast SEO believes in a long-term search engine optimization strategy, focusing on ranking your content in organic (non-paid) search results.
With the help of the Yoast SEO plug-in, more visitors will be driven to your website from Google as well as other search engines. It will also increase the number of visitors you have from all different social media platforms, as well as boost engagement from your readers.
Do technical issues make you nervous? With Yoast SEO all technical issues are taken care of in the background. The plug-in is updated every 2 weeks in order to compensate for Google’s ever-changing algorithm.
SEO Yoast helps you improve the content of your website in the following areas:
Keyword Optimization
Yoast analyzes your content in order to improve its results in search engines. The analysis includes a list of issues with the content that needs to be resolved in order to optimize for SEO. There’s also a list of improvements, that when corrected, will cause it to rank higher in search results.
The plug-in allows you to enter one “focus” keyword and also features a preview of what your link will look like when displayed in Google’s search results.
Readability
Yoast SEO also checks the content for its readability, increasing the chances that people will read your web page or blog post. It highlights specific problem areas, based on research, that will make the content easy and enjoyable to read. This plug-in uses the Flesch Reading Ease Score to make recommendations for improved readability.
Yoast believes in helping your content become the best high-ranking result in search engines. Focusing on thorough website optimization will result in flawless user experience and awe-inspiring content.
How can the Yoast SEO WordPress plug-in improve the optimization of your website?