Blogging has been around for quite some time now, but it’s often not being used as it could be. As business owners, it can be one of many items on that never-ending to-do list. There’s simply no time to make it a priority.
There are huge benefits to adding a blog to your online business. It can be free if you write it yourself, or a for a small investment, you can hire a writer to blog for you. You can reach many different audiences with one single blog post. Once that article is published, it’s on the Internet for future clients and customers to find out more about who you are and what you do.
Below are 3 reasons blogging can be a valuable part of your content marketing strategy.
Provide Proof of Your Expertise
Blogging provides an outlet for you to share your background and history with your business. What got you started? Why do you enjoy serving clients and customers this way? How does your business work?
Feature Your Products or Services
Create an article that showcases your products. In fact, you can create several articles promoting a variety of your products. For a service-based business, write articles showing how your services were developed or who your services will benefit.
Share the Results of Your Clients
Write articles detailing the real-time results of one of your clients (with their permission of course). This is actually a win-win for both you and the client. It’s free advertising for both of you, especially if you mention their business in the article. Include testimonials in your blog articles as well. Hearing others rave about your business is the best form of advertising.
Once you’ve written these blog articles, now you can promote them all over the Internet. Post them on your social media accounts. Send them to your email list in a weekly newsletter. Offer to guest post for others in your business niche, using the articles you’ve already written.
The possibilities of using blog articles to reach potential customers and clients are truly endless.